Innovative marketing and packaging

In the business environment, there are the Davids and theGoliaths. Occasionally, we read inspiring stories about how onesmall startup company can gobble up a large share of the pieand surprise the older boys. More often than not, they are notabout David killing Goliath, but about the two of them formingstrategic alliances and capitalizing on each other's strengths. Itboils down to